The average woman will use about 150 chemicals in her daily routine. That’s just the basic routine! All of that is having a negative effect on the body. So the idea of using pure ingredients, using pure products is nurturing, loving yourself, being nice to yourself; healing yourself using things that are not going to harm you.

There are lots of reasons why all of us should seek more natural alternatives when it comes to hair colours or other cosmetic products. If you care about your general wellbeing you should make the switch and choose products that are natural or organic when possible. My philosophy is if you cannot eat it then don’t put it on your skin.

But what are the actual benefits then? Well, first of all, in natural or organic products there are significantly less, or they are completely free of, potentially toxic ingredients which may harm you or the environment.

Second, these products are free from artificial colours and fragrances. Instead the colour and beautiful smell are derived from nature’s own sources such as coconut oil, mango, papaya, lemon or mandarin oils, just to mention a few.

Third, skin is our largest organ and is there to protect us. It has been researched that more than 50% of what we apply onto our skin may be absorbed into our bloodstream. This raises a question “why would you put something toxic onto your skin and poison one of the most important organs you have”? Not to mention the effect these toxins might have when they are absorbed into the bloodstream.

Since, the ingredients in natural and organic products are coming from nature and are therefore purer; there is smaller risk of allergies, skin irritations or any other reactions that might harm you. For example, various preservatives and other artificial ingredients used in hair colours and cosmetics are linked to allergies, hormonal imbalance and tumours.

Parabens, which are widely used in hair colours and cosmetics, are among the most dangerous preservatives. This is why all of the products that are promoted by us are natural and SLS and Paraben free.

In addition, because the ingredients of the natural and organic products come from nature, there is no need to test them on animals. By choosing natural and organic products you can impact positively, not only to your own health and wellbeing, but also the wellbeing of the whole environment and your loved ones.